About Us

Shop P25D is a dedicated to challenging and changing the stereotypes associated with people of African descent. Our approach is through the power of imagery capturing the essence and richness of African identity throughout its very large diaspora. We celebrate our shared traits by highlighting the positive aspects of our art, culture, familial bonds, history, languages, and our bond with nature, among others.

Understanding our dual identity as part of both the global human community and our unique African family, we believe in the significance of re-establishing ties with our heritage. Though distances may separate us from our ancestral lands, the journey of reconnection is a sacred beginning to rediscovering and embracing our heritage, fostering a deeper understanding of our identity, and strengthening the ties that bind us to our rich African legacy.  Ashe.